Lead CRM · BAM

Email Script 1 – After Missed Call / Voicemail Follow-up

Subject: Quick follow-up – [Machine] for [Company]

Hi [Name],

This is [Your Name] with Big Ass Motors. I just tried reaching you about the [Machine / match we discussed].

No worries if now isn’t a good time. Whenever you’re free, just reply here or give me a call and I’ll fill you in on current options and pricing.

Looking forward to connecting.
[Your Name]
Big Ass Motors
[Phone] · www.bigassmotors.com

Email Script 2 – Machine Match Found

Subject: Found a strong match – [Year Make Model]

Hi [Name],

Quick update – we located a [Year] [Make] [Model] that lines up with what you were looking for ([key points: hours, location, price range]).

I can send full specs, photos, and pricing today. Prefer a short call or just the info over email?

Best,
[Your Name]
Big Ass Motors

Email Script 3 – After Sending Quote

Subject: Quote for [Machine] – any questions?

Hi [Name],

Just following up on the quote I sent for the [Machine] at $[Price]. Wanted to make sure you received it and see if you have any questions on specs, condition, or next steps.

Happy to hop on a quick call or adjust anything that would make this work better for you.

[Your Name]
Big Ass Motors

Email Script 4 – Soft Check-in (Warm / Long Follow-up)

Subject: Still in the market for [Machine Type]?

Hi [Name],

Hope things are going well. We spoke a while back about [Machine / Category]. A few solid units have come through recently and I immediately thought of you.

Are you still looking, or has the priority shifted? Either way I’m happy to help – including if you have something you’d like to move.

Best regards,
[Your Name]
Big Ass Motors

Email Script 5 – Closing / Next Step Push

Subject: Ready to lock in the [Machine]?

Hi [Name],

Just circling back one more time on the [Machine]. Inventory is moving and I’d hate for you to miss this one if it’s still a fit.

If you’re ready, the next step is simple: [deposit / wire / inspection date]. I can walk you through it in two minutes.

Let me know how you want to proceed.

[Your Name]
Big Ass Motors
[Phone]

Live Call Scripts & Closing Tips

Discovery Questions (get the real need)

• “What job is this machine going on?”
• “What’s the most important thing – hours, price, location, or specific attachments?”
• “When do you need it on the ground?”
• “Have you looked at anything else recently that you liked or didn’t like?”

Handling Common Objections

“Price is too high”
“I hear you. Compared to what you were expecting? Sometimes a slightly higher price with lower hours or better undercarriage actually costs less over the next two years. Want me to show you the numbers?”

“I need to think about it”
“Of course. What specifically do you want to think through – the machine itself, the money, or timing? If I can clear that up now it might save you a step.”

“I’m talking to another dealer”
“Makes sense. What would make this the clear winner for you? If we can match or beat on the important points, I’ll make it easy to move forward today.”

Closing Techniques That Work in Heavy Equipment

Final Tips

• Always confirm the next step out loud before hanging up.
• Update the CRM stage and notes while the call is still fresh.
• If they go quiet after a quote, use the short missed-call text + Email Script 3 within 24–48 hrs.
• Listen for buying signals: “How soon can it be here?”, “What’s the deposit?”, “Can you hold it?” → close immediately.
• Keep energy calm and confident. You’re solving a problem, not begging for a sale.